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FOR IMMEDIATE RELEASE
Date:   March 23, 2009
Contacts:   Catherine Morsell, executive director
       International Textile Market Assn.
        (336) 885-6842;
       itmashowtime@northstate.net

Susan Andrews, public and media relations
       (336) 848-2371;
       susanandrews1@gmail.com

Shannon Leclair, director of partnerships
       Grace McNamara Inc.
       (651) 762-2030;
       shannonl@gracemcnamarainc.com

     
ITMA OPENS WINDOWS TO A NEW MARKET SEGMENT - 3/23/2009
 


Textile group partners in inaugural window fashion pavilion

HIGH POINT, N.C., April 10, 2009—The International Textile Market Assn., producer of the Showtime™ fabric trade event held in High Point, N.C., each June and December, is showcasing a unique group of exhibitors that supply workrooms and manufacturers of window fashions and bedding.

The first-time pavilion is sponsored by Grace McNamara Inc. (GMI), producer of Vision09: International Window Coverings EXPO and publisher of Window Fashion Vision magazine. The pavilion will include a window fashion trend sampling in which the latest window fashion products will be exhibited, and will also look at global trends influencing window fashion design and innovation.

ITMA Director Catherine Morsell says the textile group wants to support all segments of home furnishings manufacturers who attend Showtime and expects the window fashion pavilion will help serve that purpose. “The buyers who attend our show are diverse and we believe this addition will add value for window fashion manufacturers, bedding manufacturers, workrooms, retailers and more,” says Morsell.

Shannon Leclair, director of partnerships for GMI, says the window design communications firm is “excited to have this opportunity to showcase window fashion trends and bring awareness and create buzz about the window fashion industry as a whole.”

Leclair also says GMI is interested in future partnerships with ITMA’s educational outreach. This partnership may expand into educational elements that incorporate Window Fashion Vision into the ITMA student program Concept to Consumer, as well as possible CEU’d education tracks for attendees, which are critical in this marketplace to stay current and competitive.

ABOUT SHOWTIME
Showtime boasts the most extensive presentation of fabric, leather and trimmings in the Western Hemisphere. The 39th edition of the internationally acclaimed market takes place June 7–10, 2009.
ABOUT Grace McNamara, Inc.
For the last 21 years, Grace McNamara Inc. has published the premier window-fashions industry magazine, Window Fashion Vision and for the last 10 years has produced the world’s largest window-fashions industry trade show, Vision09: International Window Coverings EXPO.

More than 800 buying companies attend each Showtime event from industry segments that include:


  • Apparel and costuming
  • Decorative accessory manufacturers
  • Department stores
  • Fabric retailers
  • Furniture manufacturers
  • Handbag and fashion accessory manufacturers
  • Hospitality—hotels, resorts, et al.
  • Interior design
  • Jobbers
  • Mail-order catalogs
  • Marine—boats, yachts, et al.
  • Outdoor and casual furniture
  • Top of the bed and soft goods
  • Transportation and Recreational Vehicles

Further information about ITMA and Showtime is available at www.itmashowtime.com.
Further information about Grace McNamara Inc. is available at www.wf-vision.com.

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